Attract people that will potentially become leads by creating content that’s valuable and easy for them to find. Once you’ve got visitors to your site, the next step is to convert those visitors into leads by gathering their contact information. In order to get this valuable information, you need to offer something up in return (eg: ebook).
Once you’ve attracted the right visitors and converted the right leads, you need to close those leads into customers with targeted, automated email nurturing and social media interaction. All leads, who have downloaded content, must either have a human follow-up with them personally, or an automated process must do so.
Using context and personalization to deliver tailored messages, continue to engage with, delight, an upsell your current customer base into happy promoters of your company